Take Charge of Your Financial Wellness with Alive!
By: Alive Credit Union
Published: 04/04/2025
Did you know that April is Financial Literacy Month? It’s a time dedicated to improving financial knowledge and empowering individuals to make informed financial decisions. At Alive Credit Union, we are committed to equipping our members with the tools and resources needed to build a strong financial foundation. Whether you're looking to improve your credit, build a budget, or prepare for a major financial milestone, we are here to empower your financial wellness journey.
Why Financial Literacy Matters
Financial literacy is a key factor in achieving financial stability. According to the 2023 National Financial Capability Study, only 34% of Americans can correctly answer at least four out of five basic financial literacy questions (FINRA, 2023). Meanwhile, research by the National Endowment for Financial Education found that 76% of Americans live paycheck to paycheck (NEFE, 2023). These statistics highlight the urgent need for accessible financial education at all life stages.
Young adults and middle-income earners are among those who benefit most from financial literacy resources. A report by the TIAA Institute found that Gen Z has the lowest financial literacy scores, with only 16% demonstrating basic financial knowledge (TIAA, 2023). Additionally, many middle-aged individuals struggle with debt management, retirement planning, and credit health.
Alive Credit Union’s Financial Wellness Resources
To support our members in their financial journey, Alive Credit Union provides a robust suite of free financial wellness tools:
Financial Wellness Blogs – Like this one! We regularly share insightful articles on topics such as saving strategies, credit-building tips, and debt management techniques.
Financial Coaching – Our team of certified financial counselors offers one-on-one coaching to help members improve their financial health, whether it’s creating a budget, tackling debt, or setting financial goals.
On-Demand Webinars – We have a library of past financial wellness webinars available on our YouTube channel, and we host new, live webinars every quarter on relevant financial topics.
Credit Monitoring Tool – Members can access their current credit score, view their credit report, and set credit goals directly through our online and mobile banking platform.
Budgeting Tool – Built into our online banking system, this tool allows members to track expenses, set financial goals, and improve their overall financial management.
Credit-Building Products – From secured credit cards to first-time auto loans, we offer solutions to help members establish or repair their credit.
Community Partnerships – We provide free financial wellness webinars and one-on-one coaching sessions to healthcare facilities, police stations, city governments, and students across Northeast Florida.
Challenge Yourself This Financial Literacy Month
This month, we encourage you to take charge of your financial future. We challenge you to explore Alive Credit Union’s financial wellness tools and commit to using at least one new resource this month! Whether it’s scheduling a free financial coaching session, checking your credit score through our online banking tool, or watching a financial wellness webinar, taking one step can make a significant impact on your financial future.
Financial literacy is a journey, and Alive Credit Union is here to guide you every step of the way. Let’s make this Financial Literacy Month a time of growth, learning, and financial empowerment!
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Sources
FINRA Investor Education Foundation. (2023). "National Financial Capability Study." Retrieved from www.finrafoundation.org
National Endowment for Financial Education (NEFE). (2023). "Paycheck-to-Paycheck Reality." Retrieved from www.nefe.org
TIAA Institute. (2023). "Gen Z and Financial Literacy: Insights and Trends." Retrieved from www.tiaainstitute.org